FF Los Angeles Leads First Brand Campaign for French Non-Profit “Un Rien C’est Tout”

FF Los Angeles Leads First Brand Campaign for French Non-Profit “Un Rien C’est Tout”

New campaign from FF Los Angeles now in partnership with Bordeaux, France-based non-profit organization, Un Rien C’est Tout. The non-profit works with French e-commerce brands to provide shoppers to donate one euro (or more) while shopping both in-store and online. Conveying the message that “For you, it may be nothing, but for others, it is a lot,” […]

NSPCC launches innovative digital platform for regular giving

NSPCC launches innovative digital platform for regular giving

The NSPCC has unveiled a new digital wallet here to give supporters the ability to make recurring donations using their preferred payment method. The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average […]

New CollectPlus short film ‘A Coat Tale’ highlights how to donate coats this winter to wrap up London

New CollectPlus short film ‘A Coat Tale’ highlights how to donate coats this winter to wrap up London

 CollectPlus, the UK’s largest independent store-based delivery and returns service, has created a short film called A Coat Tale to highlight its partnership with Hands on London and their Wrap Up initiatives in London, Birmingham and Manchester which will once again be collecting unwanted coats and distributing them to a variety of causes across […]

The Movember Foundation launches ambitious and intelligent 2018 campaign with Blue State Digital

The Movember Foundation launches ambitious and intelligent 2018 campaign with Blue State Digital

Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]

Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard

Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard

 Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

 Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]

Salvation Army Uses Political Humour To Generate Donations In Brazil

Salvation Army Uses Political Humour To Generate Donations In Brazil

 A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]

How Advanced Digital Technology is transforming the Capabilities of Charity Brands

How Advanced Digital Technology is transforming the Capabilities of Charity Brands

Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]