Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. The addition of VIOOH’s supply-side platform (SSP) to Atedra’s demand-side platform (DSP), gives advertisers immediate […]
TfL want to encourage positive travel behaviours to help ensure smoother journeys for all. Their new campaign, created by VCCP with illustrator Toby Triumph, was designed to encourage passengers to be a little kinder to one another as they use public transport. The bright colour palette draws attention to the important message delivered through modern, […]
Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]
Try the three new limited edition bars and vote for your favourite
Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar. Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner will be […]
Posterscope, the out of home and location marketing specialist, has today launched “Rapid Response”, a solution that will enable advertisers to bring a digital out of home campaign to the street in just two hours. “Rapid Response” provides advertisers with the opportunity to react swiftly to changing conditions and activate a digital out of home […]
Travelzoo, the online publisher of exclusive offers and experiences for members, launches a new outdoor campaign to inspire Britons to keep dreaming of and planning for holidays to take after lockdown. Holidaymakers are facing cancelled plans this summer, and since many of us have extra time on our hands during the current lockdown, the campaign promotes a range of fully refundable UK hotel stays for dates later in the year, as well as international holidays for 2021. The campaign is built on […]
Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April […]
Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of consumer trends, […]
Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère Picasso was originally filmed in 1956 by the French director Henri-Georges Clouzot. It received a cinematic release in France on May 18 1956 and went on […]
TikTok dominates London’s OOH landscape with a unique cut through campaign to promote its new tie-up with the 40th edition of the British Phonographic Industry's annual pop music awards
Last night TikTok, the leading destination for short-form mobile video, activated a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream took place at 5.30pm and brought the buzz of the red carpet to the heart of the West End to deliver […]
