intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]

Primesight, GTN and MediaCom connect DOOH and radio

Primesight, GTN and MediaCom connect DOOH and radio

In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”. This partnership seeks to connect more platforms and more messages together in a world of ever increasing complexity and technology. With the communications […]