Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
Swell_Anthem_1080x1080v6 from VisiblePR on Vimeo. S’well, a design company for good — best known for creating the original fashion hydration accessory, is launching its first brand campaign in the UK that aims to inspire consumers to find more ways to use less. With the impact of single-use plastic an increasing concern for UK consumers, the […]
-Ola Hits No1 download spot on app store a day after marketing launches-
Media Agency Group has just unveiled a multi-million-pound campaign for one of the world’s largest ride-hailing apps, Ola, who recently launched in London. It increases the awareness of Ola’s services in the capital, namely its safety and market leading features and partnerships. Ola launched into the UK market in 2018 and has worked with Media […]
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year-olds are more likely to engage with DOOH ads when partnered with live content According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 […]
by Lee Mabey, Integration Strategy Director, Posterscope
Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging. The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]
Two British icons unite for exclusive launch of film trailer
In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]
Campaign marks the beginning of an exclusive partnership between Posterscope and Starcount
Shop Direct, the UK’s largest integrated digital retailer and financial services provider, has launched a targeted, dynamic, digital out-of-home (DOOH) advertising campaign as part of Very.co.uk’s Black Friday promotion using unique “passion data” to identify and locate customers based on their interest in technology. Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the […]
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than […]
Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]