With the men’s World Cup fast approaching and the Lionesses victory at the women’s Euros earlier this year, the campaign featuring Kylian Mbappe, Jack Grealish, Sam Kerr, Chloe Kelly will run between 21st September – 8th November to drive awareness of FIFA 23, the most complete EA SPORTS FIFA title ever. The campaign will run across multiple […]
• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League
• The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations
• Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians
Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight
In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers Kevin De Bruyne and Paulo Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot. The players […]
The Premier League has released its official anthem as a single on Spotify, coinciding with the kick off of the 2017/18 season. The track, This Is Premier League, was written and recorded by MassiveMusic as part of last season’s sonic rebrand of the league. The release of the track follows on from huge fan demand […]
Electronic Arts Inc. announced the official launch of EA Sports UFC 2, available in retail stores and as a digital download on Xbox One and PlayStation 4. The game features the largest roster ever for an official UFC game, boasting more than 250 athletes, including cover stars, UFC featherweight champion Conor McGregor and former UFC bantamweight champion Ronda […]
Football is a quest for beauty. Whether it’s mastering a move, outsmarting an opponent or scoring a goal, everyone wants to Play Beautiful on route to victory. With EA SPORTS FIFA 16, a whole new range of football beauty is made possible at every moment of the game thanks to player’s freedom of expression and […]
EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
EA Sports has launched an integrated ‘We are Fifa 14’ campaign created by Wieden + Kennedy Amsterdam. The campaign is centered around a 60-second film depicting Fifa 2014 as an armada, with gamers from all over the world gathering together for the new edition. But unlike the usual armada with sailing ships, the Fifa 2014 […]
