Kelkoo Group announces new Commercial Director to help boost retailers’ return on ad spend

Kelkoo Group announces new Commercial Director to help boost retailers’ return on ad spend

Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Simon Reed as the new Commercial Director to drive sales and boost return on ad spend (ROAS) for the group’s partner retailers. Based out of group’s London headquarters Simon will have responsibility for building strategic client partnerships and […]

BigCommerce announces new and expanded partnerships to support European business growth

BigCommerce announces new and expanded partnerships to support European business growth

BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that it has signed expanded partnerships with partners Born Group and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading eCommerce agencies and technology providers, including full-service commerce agency GPMD, artificial intelligence (AI) search tool Klevu, content management […]

Rinascente Launches Its WeChat On Demand Service

Rinascente Launches Its WeChat On Demand Service

Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]

Branded Products – Taking Back Control Through DTC

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]

Why Beauty Bay Decided to ‘Break The Rules’ with New Branding by MERó

Why Beauty Bay Decided to ‘Break The Rules’ with New Branding by MERó

One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]

Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

Today the integration of content management systems and eCommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before. “Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, […]

Merkle Periscopix appointed as accredited Google Shopping partner

Merkle Periscopix appointed as accredited Google Shopping partner

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes. The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting […]

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