36% of UK retailers admit to destructive price blunders ahead of festive season

36% of UK retailers admit to destructive price blunders ahead of festive season

More than a third of retailers have damaged their profit margins due to errors and inaccuracies in product pricing, according to new research.  The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. The study, Retail Pricing Wars, found that 36% […]

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

adidas Womens and Clubhouse Studios champion co-creation in the global Statement Collection launch

adidas Womens and Clubhouse Studios champion co-creation in the global Statement Collection launch

 adidas Women’s latest collection invites women to join in creating the future of sport and to celebrate the diversity of their lifestyles. Created collaboratively with adidas’ creator network, the adidas Statement Collection is designed to support women through their workout, on their terms. Featuring creators Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and […]

Serviceplan Greater China win Tmall and VIVO business

Serviceplan Greater China win Tmall and VIVO business

Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

Online purchase experience is worse at Christmas, say British shoppers

Online purchase experience is worse at Christmas, say British shoppers

A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]

eBay teams with News UK to become a leading retail destination this Christmas

eBay teams with News UK to become a leading retail destination this Christmas

News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]

Carluccio’s invests £10M in brand refresh and digital strategy

Carluccio’s invests £10M in brand refresh and digital strategy

Carluccio’s, the Italian high street restaurant business, announced a substantial digital overhaul that will extend the unique Italian food brand online. Partnering with BigCommerce, the leading eCommerce platform for fast-growing and established brands, Carluccio’s relaunched website brings together for the first time rich content and online shopping in a single web experience. The website, hosted on […]

Kelkoo Group appoint new Commercial Director for UK and DACH markets

Kelkoo Group appoint new Commercial Director for UK and DACH markets

Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Paul Lyonette as its Commercial Director for the UK and Europe, to service and expand the group’s client accounts. Based out of Kelkoo Group’s London headquarters, Paul will be responsible for building international partnerships with retailers and merchants […]

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