Merkle Periscopix appointed as accredited Google Shopping partner

Merkle Periscopix appointed as accredited Google Shopping partner

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes. The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting […]

More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information

More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information

In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers. Yet, in this abundance of choice, it proves challenging to define what makes the modern shopper keep […]

Moonpig Snaps Up Nickyl Raithatha as Managing Director

Moonpig Snaps Up Nickyl Raithatha as Managing Director

Leading online cards, gifts and flowers retailer Moonpig has appointed eCommerce entrepreneur Nickyl Raithatha as Managing Director. Nickyl takes the reins from July 2nd, based out of Moonpig’s state-of-the-art new Clerkenwell HQ. He joins off the back of founding and scaling Finery – one of the UK’s fastest growing fashion brands – to £15m in […]

eCommerce giant bonprix awards 180 Kingsday pan-European brand duties

eCommerce giant bonprix awards 180 Kingsday pan-European brand duties

bonprix, which is part of Europe’s second largest eCommerce retailer the Otto Group, launches a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘bonprix – it’s me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘bonprix – it’s […]

Digitas Amsterdam and Episerver announce strategic partnership

Digitas Amsterdam and Episerver announce strategic partnership

Digitas Amsterdam and Episerver recently announced a strategic partnership to offer the market joint expertise and solutions in the fields of digital marketing, data and commerce. The partnership creates a unique market offering by combining the core strength of the two companies in the fields of marketing and commerce and making use of the global […]

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]

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