Shell has teamed up Kaley Cuoco to launch a five-part content series that challenges young people to reimagine their everyday journeys if they want to be part of a lower carbon future. Entitled ‘The Great Travel Hack,’ the series is an integrated digital-first campaign which will be housed on YouTube, targeting a younger audience interested […]
Shell Retail and Shell Global Commercial (Lubricants) can confirm we have appointed eight marketing communications agencies to our best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The best-in-class roster will provide enhanced choice for our […]
In a deal brokered by entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG), parent company, global communications marketing firm Edelman, together with international content creator, producer and distributor Endemol Shine Group filmed and produced a world-first content series documenting a record-breaking expedition to the South Pole using only renewable energy, including biofuels developed […]
A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]
Shell and a band of international stars have unveiled a unique new music video which spotlights a diverse range of clean energy initiatives across the world. ‘On Top of the World’ features five global music artists – including Oscar-winner Jennifer Hudson and British songstress Pixie Lott – and uses cutting-edge custom animation to help […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]