Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of […]

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer.   Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]

Solace Women’s Aid and Stack Launch #StopItComingHome World Cup Campaign

Solace Women’s Aid and Stack Launch #StopItComingHome World Cup Campaign

Customer acquisition and engagement agency, Stack, launched its first social media campaign with domestic abuse charity, Solace Women’s Aid, designed to raise awareness of rising levels of domestic abuse that are directly linked to England’s match results during The World Cup. Last night people across the world tuned in to watch England ultimately lose against […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]

New Right to Buy campaign launched by TMW Unlimited

New Right to Buy campaign launched by TMW Unlimited

Many of us dream about owning a home. And now a new wave of a major campaign has been launched to bring people closer to this dream. The Right to Buy scheme gives tenants of local authorities and housing associations in England the opportunity to purchase their own property at a discount, with up to […]

Jaguar celebrates England’s Ashes victory

Jaguar celebrates England’s Ashes victory

Jaguar ran a tactical print ad on August 26 to celebrate England’s Ashes victory. The work was created by Jaguar’s in-house agency Spark44 and ran across national newspapers including The Times. Jaguar’s media agency is Mindshare. Beneath the headline “we know that feeling”, the ad shows the England cricket squad, including James Anderson and Jonny […]

ITV Targets Football Fans Ahead of 2014 World Cup Qualifiers

ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]