BETC appoint Lennie Stern as Head of Creative and Entertainment Strategies

BETC appoint Lennie Stern as Head of Creative and Entertainment Strategies

BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win Lennie was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few. […]

Zee channels are now available to UK homes via Sky’s Original bundle

Zee channels are now available to UK homes via Sky’s Original bundle

Zee TV has become a staple part of British Asian TV watching habits. It heralded a sea change in consumers being able to engage with the South Asian diaspora, making it the most popular entertainment South Asian entertainment channel with over 100,000 subscribers. Since its launch in 1995, Zee TV’s popularity has grown that now […]

Dr. Oetker launches new character led creative for Great British Bake Off sponsorship

Dr. Oetker launches new character led creative for Great British Bake Off sponsorship

Dr. Oetker will be encouraging British shoppers to ‘Dare to Bake’ with its new Great British Bake Off (GBBO) sponsorship. The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves! Viewers will meet characters including; ‘The […]

Sky Sports launches second season of Carling In Off The Bar

Sky Sports launches second season of Carling In Off The Bar

Carling In Off The Bar is returning bigger and better to platforms across Sky, with 20 episodes announced across the new season.  Fronted by Max Rushden, who has recently presented on talkSPORT, BBC Radio 5 Live and The Guardian’s Football Weekly Podcast, the first show will take place on Friday 11th August around the opening […]

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC, India’s lifestyle channel, is launching India’s first-ever female stand up comedy show “Queens of Comedy“. Conceptualised by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch […]

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Nat Geo WILD’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with their recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude. Following the news that Michael Phelps […]

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