Ocean Outdoor and MCS team to stop the tide of single-use plastic from poisoning the sea

Ocean Outdoor and MCS team to stop the tide of single-use plastic from poisoning the sea

Premium out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium […]

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about […]

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

 McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/04/CleanSpace_16x9_H264.mp4[/KGVID] Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on […]