McCann Worldgroup Named ‘Agency Network Of The Year’ At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Worldgroup Named ‘Agency Network Of The Year’ At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival, for the fourth time in five years. This is the first time in the history of the festival that a network has achieved this accolade this number of times, having previously been […]

Why VR Now?

Why VR Now?

Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]

B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee, the distributed energy and heat research consultancy, has selected Aspectus to drive its engagement with Europe’s energy sector. Having established its reputation as a specialist in the ‘new energy’ market, the company needed a communications partner to boost its profile and increase brand awareness. Andy Bradley, Director at Delta-ee, said: “We’ve been growing rapidly, […]

Mercury Processing Services International hire Start for a full rebrand

Mercury Processing Services International hire Start for a full rebrand

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]

easyJet launches in-flight library to get kids reading this summer

easyJet launches in-flight library to get kids reading this summer

One of Europe’s leading airline easyJet, have announced a new Summer reading campaign to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low. In the summer of 2017, easyJet will fly 750,000 families out of UK airports on their holidays. That means […]

Antidote creates pan-European launch ad for new Mazda CX-5

Antidote creates pan-European launch ad for new Mazda CX-5

A TV commercial, created for Mazda by Antidote, demonstrates how human senses are brought to life when driving the Mazda CX-5 and sits at the heart of the launch campaign for the all-new model. The 30-second spot, which launches on July 3, continues the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese […]

Burger King opens up probably the world’s first fast food sauna

Burger King opens up probably the world’s first fast food sauna

Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]

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