More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]

We Are Social launches production division, We Are Social Studios

We Are Social launches production division, We Are Social Studios

Global socially-led creative agency We Are Social has announced the launch of We Are Social Studios, a production company specialising in creating content for social platforms. We Are Social Studios launches initially in the UK, France, Italy and Germany, with plans to expand into a number of We Are Social’s other markets. We Are Social […]

VIGA hits 50 employees globally as new General Manager announced

VIGA hits 50 employees globally as new General Manager announced

VIGA, the Next15 data collection agency, announces the appointment of Peter Flower as General Manager. Flower will report into Global CEO, Lewis Reeves, and will head up the European offices, based in London. The appointment comes as the company, with offices in the UK and the US, reaches the milestone of 50 employees globally.  Having […]

OOH advertising leader Wildstone cements exceptional growth with rebrand

OOH advertising leader Wildstone cements exceptional growth with rebrand

The out-of-home (OOH) advertising sector leader, Wildstone has unveiled a contemporary new look following a period of exceptional growth. Rolled out throughout its internal and external operations, the new corporate identity is a visual expression of intent as Wildstone begins an EU expansion, evolves its service portfolio and confirms key board member appointments. The launch […]

Smiley launches new lifestyle collection at Primark and Penneys

Smiley launches new lifestyle collection at Primark and Penneys

The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]

Prepare for GDPR: Privacy, consent, and the value exchange

Prepare for GDPR: Privacy, consent, and the value exchange

With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]

String and Tins Record a Charming Love Song from the EU to the UK for Ancestry

String and Tins Record a Charming Love Song from the EU to the UK for Ancestry

Ancestry launch ‘Together Forever’, an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5 with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The track […]

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

 From November 22, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman. The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy! Through a vignette film, PayPal talks to those for whom […]

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