One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]
NARS Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The NARS Orgasm Tour features a stunning pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. […]
Holidaymakers who fall ill in Europe, North America, the Middle East and Asia, are taking advantage of mobile consultations with UK-based GPs through the ‘Now GP’ app. Up to 600,000 holidaymakers who need medical advice whilst travelling abroad can, at the touch of a button, obtain GP and medication guidance and, if needed, access an e-prescription […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash […]
Amsterdam Worldwide has created Mitsubishi Motors’ first centralised pan- European campaign in several years, under the newly deployed global brand strategy, expressed through its new brand tagline ‘Drive your Ambition’. Mitsubishi Motors is following up with a new campaign called “OFF/ON” , featuring the Outlander PHEV, the world’s best-selling plug-in hybrid. The campaign makes a […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]
Super premium gin brand Hendrick’s Gin, has launched new websites for five of its key markets – UK, USA, Canada, Spain and Germany. The Global Brand Team worked with their lead creative agency Quaker City Mercantile on the creative designs, Edinburgh-based 8 Million Stories on SEO and UX & digital agency DotLabel to ensure the […]
Brilliant Basics – Infosys’ customer-centric digital transformation studio – has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a former senior emerging technologist at WPP’s Wunderman and Jaguar Land Rover’s Spark 44, will be Brilliant Basics’ first Head of […]
The European online payments provider Trustly as appointed Weber Shandwick as its communications agency in a process run through Creativebrief. The ambition with the new partnership is to strengthen Trustly’s position as a leading European online banking payments company. Weber Shandwick’s assignment includes strategic, operational and creative communication to help chart Trustly’s growth across a […]
Jet2holidays has announced that it will be a brand partner of Love Island, one of the most talked about TV shows in 2017 and eagerly awaited shows in 2018. The announcement makes Jet2holidays the designated official travel partner of Love Island, which starts its fourth series on ITV2 at 9pm on Monday 4th June. 2017’s […]