Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

 From November 22, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman. The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy! Through a vignette film, PayPal talks to those for whom […]

McCann Worldgroup Named ‘Agency Network Of The Year’ At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Worldgroup Named ‘Agency Network Of The Year’ At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival, for the fourth time in five years. This is the first time in the history of the festival that a network has achieved this accolade this number of times, having previously been […]

Why VR Now?

Why VR Now?

Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]

B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe. Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to […]

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee appoints Aspectus to lead ‘new energy’ communications

Delta-ee, the distributed energy and heat research consultancy, has selected Aspectus to drive its engagement with Europe’s energy sector. Having established its reputation as a specialist in the ‘new energy’ market, the company needed a communications partner to boost its profile and increase brand awareness. Andy Bradley, Director at Delta-ee, said: “We’ve been growing rapidly, […]

Mercury Processing Services International hire Start for a full rebrand

Mercury Processing Services International hire Start for a full rebrand

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]

easyJet launches in-flight library to get kids reading this summer

easyJet launches in-flight library to get kids reading this summer

One of Europe’s leading airline easyJet, have announced a new Summer reading campaign to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low. In the summer of 2017, easyJet will fly 750,000 families out of UK airports on their holidays. That means […]

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