Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]
Toyota and The&Partnership launched their new campaign, ‘Drop by Drop’ on 23rd February during the England vs Wales, Six Nation rugby match. Shot by Independent Films’, Johnny Hardstaff across five European locations, the short films and TVC showcase five exceptional human beings who have defied their physical limitations to make the impossible happen. Within each […]
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]
Brand design consultancy Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois, a key player in the Colart group. Following the design of a new identity and packaging for parent brand Lefranc Bourgeois in 2017 – resulting in an enthusiastic re-listing […]
easyJet, Europe’s leading airline, has put its flights for autumn 2019 on sale this morning meaning that thousands of flights across Europe are now on sale until 26th October 2019. More than 100,000 flights are being launched across the entire easyJet network providing more than 17.4 million seats for passengers to enjoy their autumn breaks or […]
Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Paul Lyonette as its Commercial Director for the UK and Europe, to service and expand the group’s client accounts. Based out of Kelkoo Group’s London headquarters, Paul will be responsible for building international partnerships with retailers and merchants […]
UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa eCommerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide. The Pathfinder 23 offering for Duracell is integrated with Synthrone – an eCommerce performance tracking & eContent implementation tool. Both Pathfinder 23 and Synthrone are part of Brand […]
Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor […]
LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent […]