Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]

LOLA MullenLowe Brings Nightmare To Burger King Spain

LOLA MullenLowe Brings Nightmare To Burger King Spain

 For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]

METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

METRO’s Third “Own Business Day” Campaign by  Serviceplan Celebrates Business Owners

 A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]

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