Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]

MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

Schwarzkopf Professional creates immersive future hair experience at Salon International

Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

Ignis Launches Rue du Calvet Campaign with Experiential Activation

Ignis Launches Rue du Calvet Campaign with Experiential Activation

With the sun shining and flora in full bloom, ignis and Calvet Wines brought a little bit of French ‘je ne sais quoi’ to the very British Blenheim Palace Flower Show. Sampling a Sauvignon Blanc, a Muscadet and a St. Emilion, attendees were invited to try the wines with a selection of complimentary canapes designed […]

Wasserman acquires Belgium-based experiential marketing agency Boris Agency

Wasserman acquires Belgium-based experiential marketing agency Boris Agency

Wasserman, the global sports, marketing and entertainment agency, announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced May 31 by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The acquisition bolsters Wasserman’s existing marketing business, and extends its European footprint in […]

Rihanna and Sephora storm Italy with fully immersive extravaganza

Rihanna and Sephora storm Italy with fully immersive extravaganza

 Following the explosive launch of Fenty Beauty in Madrid, Rihanna treats her fans with yet another unforgettable interactive experience, this time in Milan. In collaboration with Sephora, the brand launch in Italy also celebrates the worldwide release of the Summer Body essentials collection of the superstar’s globally anticipated makeup line. Responsible for orchestrating the […]

Sense appoints Dan Parkinson as their new experiential Planning Director

Sense appoints Dan Parkinson as their new experiential Planning Director

Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based Planning Team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of […]

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