Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

Oreo Experiential Activity By HeyHuman Helps You ‘Discover Your Flavour’

Oreo Experiential Activity By HeyHuman Helps You ‘Discover Your Flavour’

Global food group Mondelez International has partnered with experiential agency HeyHuman for Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies. HeyHuman has designed the Oreo Truck’s bold and colourful new look as well […]

Kia catches a 1970s vibe with new promotional video for Surrey County Cricket Club competition

Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition. Global marketing & communications agency INNOCEAN UK was briefed by Kia to find an engaging and humorous way to promote the competition which would resonate with cricket […]

Clash of commuters! Wasserman creates brand experience and online campaign for Clash of Kings

Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]

Circus Family creates interactive light installation for New York Design Week

Circus Family creates interactive light installation for New York Design Week

Wanted Design and NYCxDESIGN invited Circus Family to create a custom-built interactive light installation for the official opening of NYCxDESIGN. In the artistic community of Industry City, the Circus Family team built an interactive LED installation, called Day & Night, exclusively designed to fit the exhibition space. During the day the pulsing light glow invited […]