Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE, the iced-coffee brand, is launching a new campaign highlighting that 7 out of 10 coffee lovers prefer their product to Starbucks. The “My Perfect Blend” campaign, created by Things Unlimited the specialist social and influencer agency which is part of TMW Unlimited, will run across digital, outdoor, social media and mobile.  The […]

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media.  At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]

Oculus mark the release of Oculus Go with new ‘Open Your Eyes’ campaign

Oculus mark the release of Oculus Go with new ‘Open Your Eyes’ campaign

 Oculus is launching a brand new “Open Your Eyes” creative campaign, in conjunction with the release of their first ever wireless headset, Oculus Go. “When people think about virtual reality they often think of a complex, niche technology designed exclusively for gaming. But Oculus believes everyone is passionate about something – gamers and non-gamers […]

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]

Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]

Unilever threatens to pull ads from Facebook and Google

Unilever threatens to pull ads from Facebook and Google

Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]

Viacom teases 2018 launch of MTV Fit

Viacom teases 2018 launch of MTV Fit

Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]

Burger King France Offers a Restaurant to its Biggest Fan

Burger King France Offers a Restaurant to its Biggest Fan

 Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing of the video-muting Facebook generation

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing  of the video-muting Facebook generation

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]

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