‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal

Facebook and Instagram users can support small businesses with a pledge frame, an Augmented Reality (AR) powered Instagram filter or by simply using the hashtag #LoveLocal.

‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of local SMBs, shed […]

Harrison’s Fund new campaign calls on public to ‘F*ck That’

The charity is using social media, its website and Youtube for its latest campaign to raise awareness of Duchenne

Harrison’s Fund new campaign calls on public to ‘F*ck That’

Harrison’s Fund has unveiled its brave new campaign which it hopes will shine a light on the lack of treatment options and funding for children with Duchenne Muscular Dystrophy.  Created by Rocking Horse Pictures, ‘F*ck That, Fund That’ is a 01:35 min video which focuses on the message of the injustice of this life limiting […]

Respect Zone fights against school harassment through a social media campaign

Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.

Respect Zone fights against school harassment through a social media campaign

Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]

Facebook co-founder Dustin Moskovitz launches tool to help marketing teams shift focus from channel, to process

Facebook co-founder Dustin Moskovitz launches tool to help marketing teams shift focus from channel, to process

Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to […]

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]

120 women already registered for Creative Equals’ ‘Returns’ scheme as deadline approaches

120 women already registered for Creative Equals’ ‘Returns’ scheme as deadline approaches

As the first deadline for applications approaches (Friday 11th January), Creative Equals, the organisation championing diversity in the creative industries, has already seen 120 women register for its returnship programmes in London and Manchester, demonstrating the wealth of creative talent currently looking to get back to work in the creative industries. Applications have come from […]

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]

Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’

Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’

Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]

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