Understanding What Really Makes Millennial Consumers Sip

Understanding What Really Makes Millennial Consumers Sip

Stock video company Dissolve recently poked fun at the lengths many will go to in order to capture the Millennial market in its video, This Is A Generic Millennial Ad. While many brands may be guilty of committing some of the stereotypical ‘crimes’ portrayed in the film, including ‘unforgettable’ moments, internet slang, and a large […]

Search Advertising is Far from Sticky Business

Search Advertising is Far from Sticky Business

Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]

Being The Head of the House

Being The Head of the House

Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]

MarComm’s Legend Series: Michael Conrad

MarComm’s Legend Series: Michael Conrad

MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look at […]

MarComm’s Star Parade: Meet Sarah Mannerings

MarComm’s Star Parade: Meet Sarah Mannerings

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Sarah Mannerings is a star that has been shining bright in the design word for over 10-years now. She is an extremely talented, creative and passionate interior designer with a lifelong love of […]

One Love, three days: How the British Red Cross handled digital donations during the Manchester event

One Love, three days: How the British Red Cross handled digital donations during the Manchester event

British Red Cross raised £2.35 million in three hours during One Love Manchester, watched live by 22.6 million people. How did the charity’s donations platform cope with the massively increased influx of traffic? Chris Walker, CTO at digital agency Friday, which built the platform, explains: Friday’s involvement in One Love began at 1.30pm, Thursday 1 […]

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]

Plagiarism – A Dirty Word For A Dirty Habit

Plagiarism – A Dirty Word For A Dirty Habit

“Plagiarism is always the biggest thing in Hollywood.” Mr Clint Eastwood knows Hollywood so must have a point. We’re not in Hollywood, but the London-centric design world can be a bit like La-La Land at times. The highs, the lows, the fight for an original Oscar-worthy idea that transforms business thinking and consumer’s lives. There’s […]

Nils Leonard on the need for provocation in the Food and Beverage Industry

Nils Leonard on the need for provocation in the Food and Beverage Industry

Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]

1 2 3 5