Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]

Prepare for GDPR: Privacy, consent, and the value exchange

Prepare for GDPR: Privacy, consent, and the value exchange

With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]

Time Inc.’s Paul Lowrey highlights why brands need to press CTRL+ALT+DEL in 2018

Time Inc.’s Paul Lowrey highlights why brands need to press CTRL+ALT+DEL in 2018

2017 marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate. Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 […]

Purpose-led marketing at the cutting edge of connectivity

Purpose-led marketing at the cutting edge of connectivity

We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread faster than wildfire around the globe. Why? Because humans are social creatures, we want to share our experiences, hopes, dreams and fears and technology allows us to […]

MarComm’s Star Parade: Meet Souvik Datta

MarComm’s Star Parade: Meet Souvik  Datta

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]

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