Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

 Brands and marketing execs are coming under fire for using animals in advertising, particularly fashionable flat-faced dogs like Pugs, Frenchies and English Bulldogs. Heinz, Costa, Comic Relief, HSBC and most recently Three UK with their Snapchat ‘Puggerfly’ have attracted criticism for using these breeds in their ad campaigns. Many claim they’re adding to the […]

How to achieve balance and purpose in our industry

How to achieve balance and purpose in our industry

As marketers we draw inspiration from the world around us – whether it’s a place, object or person. This guidance from others is important for us to learn, improve and succeed in the workplace, but what is often overlooked is the role our mental health and wellbeing plays in our career development. A recent survey […]

The FAB Awards… Food (and Beverage) For Thought

The FAB Awards… Food (and Beverage) For Thought

Recently I was given the opportunity to take on a new role at GSK HQ in London. Living here again after 15 years my first impression is that not much seems to have changed – great curries, crammed Underground, pre-occupation with the royal family, lengthy and repeated discussions on the weather (remains a national pastime) […]

Retail evolution not extinction, says Gekko’s Daniel Todaro

Retail evolution not extinction, says Gekko’s Daniel Todaro

A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it.  But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]

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