Branded Products – Taking Back Control Through DTC

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

The industry equivalent of The Tony Award, The Purple Heart, and The Nobel Peace Prize stood menacingly before my eyes: The Cannes Lion. One can only imagine the copious amounts of creative blood, sweat and coffee sacrificed by Xanax-popping account execs and cannabis-inhaling creative directors yearning to lay claim to this rightfully earned booty. Yet, […]

Room for one more on the brandwagon?

Room for one more on the brandwagon?

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]

Marketing to Parents – How to Have a Stand out Summer…

Marketing to Parents – How to Have a Stand out Summer…

Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]

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