Energy BBDO’s Andrés Ordóñez talks about ‘Sarah and Juan’ and the agency’s creative vision going forward

Energy BBDO’s Andrés Ordóñez talks about ‘Sarah and Juan’ and the agency’s creative vision going forward

Andrés Ordóñez is a proven creative leader and a force for innovation at Energy BBDO. He has over 15 years of experience in integrated marketing, helping some of the most successful brands in the world achieve creative greatness. One such brand to reap the rewards of Andrés’ creative brilliance recently was Wrigley’s. His ‘Sarah and Juan‘ […]

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]

MarComm’s Star Parade: Meet Rovertos (Rob) Bampiha

MarComm’s Star Parade: Meet Rovertos (Rob) Bampiha

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Out There Media’s Rovertos (Rob) Bampiha, certainly fits that bill. In his 17-plus-years in the business, Rob has worked with the likes of PepsiCo, Diageo, Heineken, Nestle, McDonald’s, P&G and FrieslandCampina. But don’t take our […]

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and TJ Lightwala is a star that has been shining bright for 14-years now. According to Mindshare she brings in depth digital and product perspective and  is responsible for leading the digital platforms, developing new and relevant product […]

MarComm’s Star Parade: Meet Christina Knight

MarComm’s Star Parade: Meet Christina Knight

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Christina Knight is most definitely amongst them! Christina has over 30-years experience in the industry, and has set-up UKnight in 2015, which is a communications agent (not an agency) supporting change within the advertising and communications industry, […]

MarComm’s Legend Series: Mary Lewis

MarComm’s Legend Series: Mary Lewis

MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look […]

MarComm’s Legend Series: Garrick Hamm

MarComm’s Legend Series: Garrick Hamm

MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look at Williams […]

MarComm’s Star Parade: Meet Paul Turner & Magnus Thorne

MarComm’s Star Parade: Meet Paul Turner & Magnus Thorne

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and today we feature Oliver’s creative duo Paul Turner and Magnus Thorne. Paul and Magnus have over 21-years of experience in the industry and have worked with the likes of Coca-Cola, MasterCard, Bacardi and Nescafe between them. While individually they are stars […]