MarComm’s Star Parade: Meet Karen Boswell

MarComm’s Star Parade: Meet Karen Boswell

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Karen Boswell certainly fits that bill. Karen, is a master at helping brands and organisations evolve their marketing from both a strategic and implementation perspective. In her 15 plus years in the industry, she has […]

MarComm’s Star Parade: Meet Naz Nazli

MarComm’s Star Parade: Meet Naz Nazli

MarComm’s Star Parade is a new series where we shine the spotlight on some of the global stars from the Marketing and Communications industry. To kick things off we couldn’t think of a better personality than Naz Nazli. Apart from looking like a runway model, Naz in his 15 plus years in the industry, has been […]

Understanding Generation Z and their impact on the marketing world

Understanding Generation Z and their impact on the marketing world

Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]

Branding: The importance of company image

Branding: The importance of company image

Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]