Phrasee calls on marketing industry to end reliance on fear, uncertainty and doubt to sell

By on    Latest, Marketing, Media, PR  

Phrasee calls on marketing industry to end reliance on fear, uncertainty and doubt to sell

Phrasee’s CEO, Parry Malm, will today call on the marketing industry to move away from using fear and anxiety based marketing messaging in a speech at the Festival of Marketing in London. Phrasee specialises in marketing technology that uses artificial intelligence (AI) to generate optimised marketing copy. It is stepping up its campaign to improve […]

AMV BBDO’s Thunderhead VR Experience Takes Festival of Marketing by Storm

By on    Events, Latest, Marketing  

AMV BBDO’s Thunderhead VR Experience Takes Festival of Marketing by Storm

AMV BBDO created an immersive virtual reality experience for Thunderhead at the Festival of Marketing on Wednesday 11th and Thursday 12th November at the Tobacco Docks in Wapping. Building on the creative campaign that introduced ‘The Thunderhead’ character, the VR experience takes people on a completely unique and magical journey, ‘Above the Clouds’. It is […]