Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

Spotify Named Cannes Lions Media Brand of the Year 2018

Spotify Named Cannes Lions Media Brand of the Year 2018

The Cannes Lions International Festival of Creativity announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on Wednesday, […]

AKQA’s Future Lions sees record number of participants in 2018

AKQA’s Future Lions sees record number of participants in 2018

A record-breaking 2,290 participants have entered Future Lions 2018, AKQA’s global undergraduate competition. Students from 386 schools across 55 countries, including for the first time, South Africa, Sri Lanka and Malaysia, have submitted pioneering ideas to connect audiences to a brand in a way not possible three years ago. Future Lions 2018 partners include Snap […]

Cannes Lions and HP Launch #MoreLikeMe to Champion Diverse Creative Talent

Cannes Lions and HP Launch #MoreLikeMe to Champion Diverse Creative Talent

Cannes Lions and HP introduce #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams. The program will select 15 racially and ethnically diverse rising stars from the UK, […]

AKQA’s student competition invites a new generation to Create Tomorrow

AKQA’s student competition invites a new generation to Create Tomorrow

Future Lions 2018, AKQA’s global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries. Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing […]

McCann Worldgroup presents “Heroes of the Mobile Age” at Mobile World Congress 2018

McCann Worldgroup presents “Heroes of the Mobile Age” at  Mobile World Congress 2018

McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]

Publicis Groupe Salutes Cannes Lions’ initiative and reconfirms its participation from 2019 Onwards

Publicis Groupe Salutes Cannes Lions’ initiative and reconfirms its participation from 2019 Onwards

Following their announcement of pulling out of all awards program until 2018 at Cannes, Publicis Groupe have now revealed they are pleased with the changes the Cannes Lions Festival has made in order to ‘course correct’ and bring their focus back to creativity. “As a founding partner of the Cannes Lions and a strong supporter of its goal of […]

MarComm News at Cannes Lions!

MarComm News at Cannes Lions!

During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]

The Musical Massacre: Saatchi & Saatchi Stockholm release macabre new campaign for horror film festival Elmsta 3000

In a new film for Saatchi & Saatchi’s long time client Elmsta 3000 horror fest, we meet a bunch of different characters, all familiar to fans of the horror genre. Together they sing a song with an uplifting melody, and a menacing undertone. Yet these are a bunch of bloodthirsty psychopaths, so when the song […]

Lions Health and UNICEF launch Global competition aimed at young creatives and marketers

Lions Health and UNICEF launch Global competition aimed at young creatives and marketers

Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]

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