VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]

Adidas set for marketing blitz to kick-start sales

Adidas set for marketing blitz to kick-start sales

Adidas is forecasting marketing spend will rise this year, a trend likely to increase in 2014 as the company looks to next year’s World Cup to reverse declining sales. The sportswear maker posted a 6 per cent year-on-year drop in revenue for the three months to 30 September as falling demand in key European markets […]