New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]

TBWA\Group Singapore creates new ‘Champions’ global brand campaign for Standard Chartered

TBWA\Group Singapore creates new ‘Champions’ global brand campaign for Standard Chartered

Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]

Alexander Skarsgård is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

Alexander Skarsgård is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

 No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsgård of True Blood and Big Little Lies fame plays a mysterious man of impeccable taste and considerable means in the moody fashion campaign from EP+Co. He embarks on a cloak-and-dagger mission […]

Great Guns unveil thought-provoking film to launch new global digital currency platform Saga

Great Guns unveil thought-provoking film to launch new global digital currency platform Saga

Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange. A reaction to the rapidly changing financial landscape, Saga offers a modern way for […]

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM, the people-powered content company, has launched ‘Many Voices’, an initiative that asks filmmakers to pitch film ideas centred around an important theme or issue that matters to people around the world, with the first topic focused on women. Launching March 8th, on International Women’s Day, the first brief asks filmmakers to submit ideas for […]

Shutterstock’s 2018 Oscar Pop! Poster Series Draws Inspiration from Iconic Pop Artists

Shutterstock’s 2018 Oscar Pop! Poster Series Draws Inspiration from Iconic Pop Artists

Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, launched its sixth annual Oscar Pop! poster series that celebrates Best Picture nominees for the 90th Academy Awards. Shutterstock’s talented team of in-house designers seek new inspiration in the challenge to reinterpret the nine nominated films by channelling aesthetics […]

Pearlfisher London creates new visual identity for entertainment company Access Entertainment

Pearlfisher London creates new visual identity for entertainment company Access Entertainment

As part of its strategy to become one of the world’s leading investors in the entertainment and media sectors, Access Entertainment, headed up by former Director of BBC Television, Danny Cohen, tasked Pearlfisher with unpicking the idea of what ‘access’ means to create an impactful new identity that fosters creativity, and acts as a magnet […]

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