JWT Team Up With Bang TV to Create Tense Bridgestone Campaign

Bang TV has partnered with JWT International to create Bridgestone’s European-wide DriveGuard campaign, showcasing the latest breakthrough in tyre technology. The campaign, directed by Brian Williams, demonstrates the DriveGuard tyre’s ability to perform for up to 50 miles after being punctured by placing it into a trio of hazardous situations, featuring a nail, glass, and […]

The Musical Massacre: Saatchi & Saatchi Stockholm release macabre new campaign for horror film festival Elmsta 3000

In a new film for Saatchi & Saatchi’s long time client Elmsta 3000 horror fest, we meet a bunch of different characters, all familiar to fans of the horror genre. Together they sing a song with an uplifting melody, and a menacing undertone. Yet these are a bunch of bloodthirsty psychopaths, so when the song […]

Spykar collaborate with Scarecrow to prank India’s youth with ‘Blue Film Festival’

Spykar collaborate with Scarecrow to prank India’s youth with ‘Blue Film Festival’

When Indian clothing company Spykar uploaded a mysterious trailer to YouTube entitled ‘Blue Film Festival’, featuring semi-naked models, a bed covered in underwear and salacious scenes rendered indecipherable by pixels, it immediately made waves online, with #BlueFilmFestival swiftly becoming the number one Twitter trend in India. When put in its cultural context this is hardly surprising – […]

Telegraph Hill appointed by Picturehouse Entertainment and Altitude Film Distribution to lead digital marketing of new US horror Green Room

Telegraph Hill appointed by Picturehouse Entertainment and Altitude Film Distribution to lead digital marketing of new US horror Green Room

Audience first advertising agency Telegraph Hill has been appointed by UK film distributors Picturehouse Entertainment and Altitude Film Distribution to create a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart. Telegraph Hill has used its audience insights around tension and fear to develop a content campaign with a central microsite […]

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace is highlighting the destructive impact that fishing trawlers have on the Arctic Ocean with a film entitled ‘The Little Explorer.’ The campaign, part of Save the Arctic initiative, is calling on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the ecosystem. The 90-second ad by […]

Rediffusion Y&R creates #FlagoffChange this Republic Day in India

Rediffusion Y&R creates #FlagoffChange this Republic Day in India

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/01/Republic-Day-Film-English-Subtitle_Low.mp4[/KGVID] On the eve of Republic day in India, Rediffusion Y&R and its Brand Partner Videocon, urged fellow Indians to flag off change. Done via a digital film, its objective revolves around: “Teach them, Change Them.” The film set up is in an office, where an old man (teacher) asks a clerk on the progress […]

Gillette Celebrates “Bond Moments” in Every Man’s Life for New SPECTRE Promotion

Gillette Celebrates “Bond Moments” in Every Man’s Life for New SPECTRE Promotion

As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen – they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduce their campaign “Bond Moments” inspired […]