Michael Wolff, NB Studio & Alice Bowsher help create identity for ANNA – a new financial service for creatives

Michael Wolff, NB Studio & Alice Bowsher help create identity for ANNA – a new financial service for creatives

Anna has announced the launch of the business accounts and admin assistance service aimed at supporting small and medium sized enterprises (SMEs) in the creative industries. Alongside artificial intelligence designed (and taught) to help save creative professionals hours of admin, the brand has been created by a team including Michael Wolff, illustrator Alice Bowsher and […]

New ads starring Lin-Manuel Miranda shows how AmEx backs people in both their lives & the communities they love

New ads starring Lin-Manuel Miranda shows how AmEx backs people in both their lives & the communities they love

On August 30, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and […]

The Womb brings out the ‘responsible’ side of Axis Mutual Fund in its new campaign

The Womb brings out the ‘responsible’ side of Axis Mutual Fund in its new campaign

 After a long strategic exercise to unearth Axis Mutual Fund’s core, The Womb launched a campaign that aims to position the fund house as ‘the responsible mutual fund’. It broke with a massive internal program, extends thru’ TV and outdoor, and will culminate with a sustained distributor campaign. Commenting on the new campaign, Rohan […]

Dentsu Aegis Network reveals leading consumer trends in financial services

Dentsu Aegis Network reveals leading consumer trends in financial services

As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, The Pensions Regulator (TPR) and the Financial Conduct Authority’s (FCA) ScamSmart revealed a new campaign to help consumers better understand the warning signs of scammers attempting to steal their pension pots. Consumer engagement with pensions is often low until a time approaching retirement, and many are not aware of the tactics scammer’s use or […]

New mobile-bank Bunq launches ‘Truth, Lies and Banking’ campaign by Amsterdam Worldwide

New mobile-bank Bunq launches ‘Truth, Lies and Banking’ campaign by Amsterdam Worldwide

Mobile-bank bunq introduces ‘Truth, Lies and Banking’, a film set out to cause a stir in the banking world. The video, crafted by independent creative group Amsterdam Worldwide, features Jason Coghlan, once one of Britain’s most dangerous men, as he reveals how banks ‘charge’ custo- mers in ways they might not be aware of: monthly […]

Nationwide looks to its origins in a new spot by VCCP

Nationwide looks to its origins in a new spot by VCCP

Nationwide returns to the very beginning with the latest TV spot, “Mortgage Number One”. Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets […]

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