Brand writing agency Reed Words reveals the new name and brand strategy for developing markets financial institution Exotix Capital, which relaunches as Tellimer Group. The rebrand reflects the transformation of Tellimer Group’s business model. The firm is focusing on its innovative international technology platform, which helps clients access markets directly. More broadly it is an […]
Barclaycard has partnered with music mogul Simon Cowell to educate consumers on how they can clear their credit card balance sooner and pay less in interest. The new campaign sees Simon Cowell explaining to the nation how Barclaycard’s Repayment Calculator can help consumers pay off their balance more quickly and accrue less interest. The national campaign will […]
Current account provider ANNA has appointed award-winning creative agency Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency […]
A doll that’s waiting to dance at a wedding, a golf-kit that gathers dust, a sitar that’s pining away since forever, a car that’s sitting in a garage of neglect and an elephant that’s suffocating in packing (inside a wrapping) paper. What do they all have to do with selling Home Loans? Well, State Bank […]
Socially responsible and sustainable Dutch bank ASN Bank has released its third commercial with creative agency Selmore and creative production studio Ambassadors, this time moving its animated world from the ‘fable forest’ to the sea for a story about sustainability and a cleaner world. “At ASN Bank, we’re committed to making decisions that will […]
Barclaycard Payment Solutions’ integrated advertising campaign, ‘We Take Business Seriously’, continues to champion the UK’s most interesting businesses with its next instalment featuring the Upside Down House. The Bournemouth tourist attraction is the latest subject of Barclaycard’s campaign, part of a series showcasing some of the UK’s most unusual businesses. The creative assets feature real […]
A high-impact national multi-media campaign for easyMoney’s Innovative Finance ISA (IFISA) is being spearheaded by Media Agency Group (MAG) – who have been appointed by the financial brand to drive consumer awareness. Leading independent agency Media Agency Group is penetrating a competitive marketplace using a mix of media channels, to drive interest in easyMoney’s range […]
Brand, creative and digital agency Mr B & Friends has launched a new website for leading provider of self-invested personal pension schemes (SIPPs), Curtis Banks. The new website marks the completion of the rebrand that Curtis Banks has undertaken over the last two years to create a strong, cohesive brand identity following the acquisition of […]
Everyone knows the feeling of being robbed by their bank. Between ATM fees and hidden monthly maintenance fees, it seems like banks take your money at every opportunity. Add that to the recent high profile scandals plaguing some of our biggest financial institutions and it looks like bankers are one step away from putting on ski masks and holding […]
The Credit Union National Association (CUNA) has launched its largest ever consumer-facing campaign to drive consideration of credit unions as a preferred financial services provider. The digital, research-driven national credit union awareness initiative is a national program that is building through regional market launches. Designed to complement credit unions’ existing marketing programs, the initiative, led […]