CapeRock brings the magic of entertainment to life for Nelonen in Finland

CapeRock brings the magic of entertainment to life for Nelonen in Finland

Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]

Finnish Beer Karhu Invites Trump and Putin to Hold Talks in a Sauna

Finnish Beer Karhu Invites Trump and Putin to Hold Talks in a Sauna

Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine selves and decisions are made fairly and in good spirit. During the upcoming summit, Karhu beer – along with its agency hasan & partners – wants to help ensure these things it believes […]

Battery Energy Drink Rebrands with a +positively Striking New Identity by bluemarlin

Battery Energy Drink Rebrands with a +positively Striking New Identity by bluemarlin

International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland’s leading brewery Sinebrychoff. Supporting the brand’s new ‘Reach for More’ positioning, the confidently charged new identity is set to hit market in over 20 countries worldwide. For over 20 years, Battery has celebrated strength and determination by […]

KOFF Crisp Launches with a Bold Identity by bluemarlin

KOFF Crisp Launches with a Bold Identity by bluemarlin

Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of non-alcoholic beers with a bold and unapologetic identity by bluemarlin New York. With the growing demand for better-for-you drink alternatives, Sinebrycoff saw the opportunity to offer a deliciously refreshing yet proudly non-alcoholic beer that would appeal to any consumer looking […]

Burger King opens up probably the world’s first fast food sauna

Burger King opens up probably the world’s first fast food sauna

Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]

Taxi Studio Brews Brand Magic for a True Finnish First

Taxi Studio Brews Brand Magic for a True Finnish First

Following Taxi Studio’s rebrand of Sinebrychoff’s Kurko and Golden Cap, the agency spent 2015 working with the Finnish brewery to refresh their flagship beer, Koff. Taxi’s brief was to clean up Koff’s brand architecture, clearly differentiating taste and benefits across core lines. Then, to refresh the core brand identity and pack designs to make them a cool, credible […]