Fitbit’s most accurate heart-rate monitor launched with the most heart-racing unboxing video ever

Fitbit’s most accurate heart-rate monitor launched with the most heart-racing unboxing video ever

To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. ‘Ultimate Unboxing’ was shot in Barcelona, and stars unboxing expert and YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to […]