A Truly Guilt-Free Snacking Experience With Geosticks

A Truly Guilt-Free Snacking Experience With Geosticks

The pioneering organisation Traidcraft is launching it’s first ever Fairtrade savoury snack range under it’s GEO brand – and is already changing the lives of farmers and artisans around the world. With a UK market worth in the excess of £40bn, ‘snacking’ is the FMCG sector to be in today and we are led to […]

Pet Food Brand Harnesses Shoppable Content to Feed Customer Needs

Pet Food Brand Harnesses Shoppable Content to Feed Customer Needs

Inspired Pet Nutrition, the family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. IPN has been working with add to basket tech firm Adimo to enable customers […]

New addition to Herbal Essences range harnesses the power of nature and science

New addition to Herbal Essences range harnesses the power of nature and science

Herbal Essences is unveiling a range of new products that marries the power of nature and science to deliver better-than-expected performance levels than other ‘natural ingredient’ shampoos and conditioners. Available from this month, bio:renew builds on the Herbal Essences brand’s strength in the ‘naturals’ segment of the hair and beauty category, which is expanding rapidly. […]

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders and Saatchi & Saatchi London have unveiled their latest campaign: ‘Scalp Brave’. The campaign aims to empower people to be bold, brave and celebrate the confidence that Head & Shoulders gives. The campaign represents a move away from previous campaigns, with the central idea revealing a different perspective on what a healthy […]

Ogilvy & Aardman shake up the traditional laundry product demo with ‘Monster Stains’ content platform for Persil

Ogilvy & Aardman shake up the traditional laundry product demo with ‘Monster Stains’ content platform for Persil

Ogilvy, in collaboration with Oscar-winning studio Aardman, has redefined the product demo for Unilever’s laundry brand Persil. Children and adults alike were treated to a first-of-its-kind animation entitled ‘Monster Stains’, when it launched in cinemas and online this week. To demonstrate Persil’s stain removal power, Ogilvy came up with the innovative idea of creating a […]

Sun Branding Solutions unveils smart product launch software SUNrise

Sun Branding Solutions unveils smart product launch software SUNrise

Brand and packaging design expert Sun Branding Solutions has launched bespoke product management software system, SUNrise, to make getting products to market quicker and easier. The tool, aimed primarily at brands and FMCG retailers, is designed to simplify and accelerate the product launch process. From the first big idea through to design and beyond, SUNrise […]

Durex encourages couples to ditch Valentine’s Day clichés

Durex encourages couples to ditch Valentine’s Day clichés

Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine’s Day and just have sex. The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 per cent of […]

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