Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/CoOp-Festive_60sec_ICE_MPEG_4.mp4[/KGVID] The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]
Baxters has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising business and build a long-term communication platform for the Baxters brand. RKCR/Y&R won the account without a formal pitch. The previous incumbent was The Leith Agency. RKCR/Y&R will now work on a new integrated campaign for Baxters to run nationwide in the autumn. Baxters […]
Adam & Eve/DDB’s first TV campaign for Waitrose injects a little warmth into British homes. “The warmest season” features an array of seasonal foods available at the supermarket, accompanied by the soundtrack from the 1968 Disney feature Winnie The Pooh And The Blustery Day. The agency won Waitrose’s creative account earlier this year. Rupert Thomas, […]
Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food. Created in partnership with Deutsch LA, the mobile e-commerce offering is part of the brand’s continued work to keep its core target—millennials—interested. Last […]
Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new US partner. “Our new partnership with Mindshare in the US will help us advance our ‘consumer-first’ approach to growing our brands,” said Jackie Woodward, VP, global media and connections platforms at General Mills. “Their engagement, insights and […]
Just So and the Guardian create a fresh approach to cookery demonstrations. The new pilot video, launched on theguardian.com, features acclaimed chef Yotam Ottolenghi and his head chef from Nopi, Ramael Scully, as they attempt to create an entirely new dish in front of the camera. Filmed in Ottolenghi’s test kitchen in Camden, this fresh […]
Lidl is looking to step into Asda’s shoes by showing it is the supermarket for ‘mums’ through a partnership with Mumsnet Food. The six-figure partnership, which will last one year, will see Lidl sponsor the site and both brands partner to co-create shareable content. The campaign has launched with a branded homepage takeover and Lidl […]
Amazon is reported to be testing a fast food delivery service which, if brought to the UK, could prove problematic to the unencumbered growth of services like Just Eat and Hungry House. Amazon has been trialling a takeaway delivery in the US as it looks to take a share of the burgeoning market established by […]