Top chefs ‘Stand Up For Food’ in month of action as part of Guardians of Grub campaign

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Top chefs ‘Stand Up For Food’ in month of action as part of Guardians of Grub campaign

Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]

The Economist adds winter flavour to food waste-themed experiential campaign

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The Economist adds winter flavour to food waste-themed experiential campaign

In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin. Engaging with people through a branded mobile trike, the iconic newspaper is showing people that ugly, discoloured or misshapen produce, which is rejected by supermarkets, can still be eaten and tastes […]