Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]

General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director

General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director

General Mills, the owner of some of the UK’s best loved food brands, including Nature Valley, Häagen-Dazs and Petits-Filous, has announced the appointment of Mark Brown as its Marketing Director for northern Europe. The appointment comes as former Marketing Director, Richard Williams, moves to France to take up a position of Business Unit Director for […]

I-AM Unveils a New Concept from Wall’s for the Global Market

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

 In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]

Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]

The Womb presents the good side of oil in its new work for Sunny

The Womb presents the good side of oil in its new work for Sunny

 The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]

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