Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]

Aussie Icons Star in New Uber Eats Campaign by Sweetshop’s Nick Kelly and Special Group Sydney

Aussie Icons Star in New Uber Eats Campaign by Sweetshop’s Nick Kelly and Special Group Sydney

 With the insight that more than one-in-three meals ordered via an online food delivery platform are shared specifically with friends, Uber Eats has paired Aussie icons together for its second campaign instalment via Special Group, including home-grown Hollywood stars Rebel Wilson with Ruby Rose, and queen of news Lee Lin Chin with the king […]

Boys + Girls Promise “Fullfullment” as they Reveal the Cult of McDonnells Curry Sauce

Boys + Girls Promise “Fullfullment” as they Reveal the Cult of McDonnells Curry Sauce

Boys + Girls, Ireland’s largest independently owned creative agency, has revealed a dramatically different but still tongue-in-cheek new campaign for McDonnells Curry Sauce. The new 60 second TV film has just launched and will be supported across TV, radio, social, outdoor, digital and print. In their latest instalment, the fourth in the series, Boys + […]

Initials Launches French Fantasy Campaign for President Brand

Initials Launches French Fantasy Campaign for President Brand

Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]

Dunkin’ Donuts Unveils New Identity Designed by Jones Knowles Ritchie

Dunkin’ Donuts Unveils New Identity Designed by Jones Knowles Ritchie

Dunkin’ Donuts has revealed its new identity, building on the iconic tagline “America Runs On Dunkin’” and signalling the start of a transformative journey that will see the brand recognised, simply, as Dunkin’ beginning January 2019. Global brand design agency Jones Knowles Ritchie (JKR) worked alongside agency partners BBDO New York and Arc Worldwide, to […]

Boxing Clever – The Punkbox Inspiration

Boxing Clever – The Punkbox Inspiration

As a couple of creative dads, ex-Aesop Agency ECD, Martin Grimer and ex-Pearlfisher Futures Director, Shaun Jones had an idea that would re-use their talents. Recognising their own kids were spending increasing amounts of time on digital devices, and inspired by the multitude of delivery boxes filling our hallways, they saw a creative opportunity to […]

BrandOpus Fly the Flag for Freaks of Nature

BrandOpus Fly the Flag for Freaks of Nature

Global brand experts, BrandOpus, have re-imagined Freaks of Nature–the challenger brand offering a range of naturally free-from desserts & yogurts–across all of its consumer touchpoints. The distinctive, bold redesign encompasses every aspect of the brand including strategy, identity, packaging, website and the creation of a brand world that has been brought to life with a […]

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