American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won […]

GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp

GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp

 GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]

Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]

Football Brings Italy Together in Brent Harris’ New Ad

Football Brings Italy Together in Brent Harris’ New Ad

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]

The most beautiful goal of the year

The most beautiful goal of the year

FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]

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