Copa90 launches Euro 2016 Guide on Facebook Messenger

Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including […]

Carlsberg’s Three Lions Ale hits the bar during Euro 2016

Carlsberg UK has launched ‘Three Lions Ale’ for UEFA EURO 2016™, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of thetournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind […]

Copa90 scores Euro 2016 digital content deal with Turkish Airlines

Turkish Airlines has appointed football content specialist Copa90 to create digital content to support its official sponsorship of the 2016 UEFA European Championship. Content will include the series ‘Meet Europe’s Best’ – the ultimate football road trip – with coverage of Europe’s ‘best fans’ which will explore why international football is so special to them, […]

HomeAway makes history by offering the Eiffel Tower as the ultimate holiday “rental”

HomeAway, ‘the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the “It’s Your Vacation, Why Share It?” campaign today to celebrate being a UEFA EURO 2016 national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home […]

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]

James Kirkham: Snapchat is now the dominant platform for reportage whether that be funny or chaotic it is always relevant

Once again, the disruption of sports media is paving the way to the changing face of cultural communications. On Tuesday night, West Ham United fans got over excited and ended up throwing bottles at the Manchester United team bus as it arrived at Upton Park. Idiotic and predictable, but not a huge news story. However, […]

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform ‘Spark Brilliance’. Featuring Poland’s team captain and top striker, Robert Lewandowski, the work celebrates a new generation of Polish players – ‘Generation Lewandowski’. ‘Generation Lewandowski’ pays homage to the […]

Why Leicester City is not the only winner in its Premier League success

With Leicester City snagging the Premier League trophy, there will undoubtedly be a short-term increase in revenue for the club. Estimates by sports data and marketing firm Repucom show that Leicester City are set for a potential £150m boost for winning the Premier League title, consisting of Premier League prize money, Champions League participation cash […]

The Emirates FA Cup Reaches New Heights

The Emirates FA Cup Reaches New Heights

Emirates and the FA Cup elevated the excitement for the tournament with the unveiling of an Emirates FA Cup themed Airbus A380 aircraft. The bespoke design was presented just ahead of the Emirates FA Cup semi-finals which will be held on 23rd and 24th April. For its maiden voyage, the specially decked out Emirates FA […]

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