Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]

Football Brings Italy Together in Brent Harris’ New Ad

Football Brings Italy Together in Brent Harris’ New Ad

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]

The most beautiful goal of the year

The most beautiful goal of the year

FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Luis Suarez and Lionel Messi help Mercado McCann launch Uruguay and Argentina’s joint FIFA World Cup bid

Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]

Kammy Strikes Again in ‘Unbelievable’ New Ladbrokes Campaign

Kammy Strikes Again in ‘Unbelievable’ New Ladbrokes Campaign

Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TVCs for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara. Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer. In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic […]

Sky Sports launches second season of Carling In Off The Bar

Sky Sports launches second season of Carling In Off The Bar

Carling In Off The Bar is returning bigger and better to platforms across Sky, with 20 episodes announced across the new season.  Fronted by Max Rushden, who has recently presented on talkSPORT, BBC Radio 5 Live and The Guardian’s Football Weekly Podcast, the first show will take place on Friday 11th August around the opening […]

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