De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers Kevin De Bruyne and Paulo Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot. The players […]

Iris launches adidas GLITCH takeaway takeover in London

Iris launches adidas GLITCH takeaway takeover in London

Recently adidas GLITCH, the mobile-only start-up that resides within adidas, launched its new football boot range, the ‘Prep Pack’. As the world’s first ever interchangeable boots, the GLITCH product is innovative by nature, so Iris Worldwide needed to create a launch campaign that matched up to the product’s reputation, whilst also driving downloads of the […]

Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

Siemens reveals the hidden story of fan energy at football games

Siemens reveals the hidden story of fan energy at football games

Siemens has teamed up with the breadth of The Economist Group to convert the hidden story of fan energy at football matches into visuals, using pioneering sound mapping technology from the Group’s data design agency Signal Noise. Acoustic Camera technology will be used to capture sound data at FC Bayern home games at Allianz Arena during the 2018-19 […]

Wolfsburg star speaks out about equality in powerful UEFA documentary

Wolfsburg star speaks out about equality in powerful UEFA documentary

Wolfsburg star and Sweden International Nilla Fischer has spoken candidly about her position as an ambassador for the LGBT community, as part of the intimate new documentary series Strong Is… produced by UEFA’s Together #WePlayStrong campaign. Strong Is… is a three-part documentary series which follows the journeys of the most distinguished players and personalities in […]

Zerogrado lets fans meet their favourite teams ‘face to face’ through exclusive experiences and premium content

Zerogrado lets fans meet their favourite teams ‘face to face’ through exclusive experiences and premium content

 Reaching one’s fans individually, increasing their involvement and thus increasing one’s business. Using three words: reach, engage and monetise. In other words, breaking down any degree of separation between football clubs and their immense fan bases through an innovative technological solution. These are the objectives of Zerogrado, an Italian software company that is launching […]

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