The Dune Group’s new footwear and accessories brand, Head over Heels has launched its first ever campaign created with under 30s specialist creative agency ZAK. The brand bridges the gap between youth oriented fast fashion players and more established high street retailers, targeting an audience of dynamic, ambitious, style conscious 20-30 year old women who are […]
Kodiak, a footwear brand founded in 1910 in Canada that specializes in safety, lifestyle and cold weather footwear, announced that it has tapped Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, to handle all branding efforts. Mechanica is tasked with developing the positioning of Kodiak through intelligence gathering and creative strategy to help […]
Iconic bootmakers Le Chameau have appointed STACK as their new lead strategic and creative agency after a competitive pitch. Le Chameau have been producing premium boots for the countryside since 1927 and are the only company in the world where every pair of rubber boots is individually handcrafted by a Master Bootmaker. STACK will implement […]
SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]
Start-Rite Shoes has appointed Jonathan Hudson as Head of Marketing. Jonathan will have responsibility for the planning and implementation of the brand’s marketing strategies. Jonathan brings a wealth of experience in the family market and a deep specialism in digital marketing within consumer goods environments. Prior to working for Start-Rite, Jonathan was Head of Marketing […]
After noticing that the newly released iPhone 5C is similar to Crocs, Vienna-based ad agency PKP BBDO decided to have a little fun. The team created a parody of Apple’s original ad for the its latest product, that depicts the brightly-colored rubber shoes as phones “for the colorful”. Unfortunately, these ‘iCrocs’ can’t be bought from […]