The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets. With the rise in popularity of Eau de Toilette and After Shave variants in recent years and the positive impact they have had on the gifting market, the Axe […]
Visitors to The National History Museum’s annual ice-skating rink will find themselves immersed in a fragrant ‘little London’ wonderland when its doors open on 19th October. In celebration of Viktor&Rolf’s iconic fragrance Flowerbomb, the brand has joined forces with Kinetic, Wavemaker, and JCDecaux UK, to launch this experiential campaign. The enchanting fantasy world will feature three […]
O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition. The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, […]
Huda Beauty, the cult beauty brand of makeup artist and Instagram entrepreneur Huda Kattan, has signed DeVries Global to manage its UK and Ireland press office for the brand’s cosmetics and fragrance ventures following two separate competitive pitches. Co-founded by Kattan in 2013 alongside her sisters Mona and Alya, the Dubai-based business is valued in […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that […]
Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was […]
In August 2017, Yves Saint Laurent Beaute launched Y, a new male fragrance dedicated to millennials, with an ad campaign created by BETC Luxe and BETC Pop. ‘Everything Starts with a Why’ This new fragrance is characterised by its bold and provoking name: Y. This name pays homage, of course, to creator Yves Saint Laurent, […]
Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen. The 30-second spot, released today, tells the story of a couple’s weekend in London and includes a nude bath scene. It is the first commercial film by McQueen, who directed the multi-Oscar winning 12 […]