S.O.S Amitié Puts Words on Pain with Buzzman and Facebook

S.O.S Amitié Puts Words on Pain with Buzzman and Facebook

S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]

Marcoms M&A on the rise in Western Europe

Marcoms M&A on the rise in Western Europe

New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]

BETC and Bouygues take you on the real Tour de France

BETC and Bouygues take you on the real Tour de France

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign in France. The campaign establishes the brand’s new communication landscape and its new signature: “Boursorama Bank: the bank that everyone wants to recommend.” “Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. […]

AIDES and BETC use Fashion to fight HIV

AIDES and BETC use Fashion to fight HIV

Courtesy the precious help by prêt-à-porter brands and designers who donate their clothes and thanks to all the people who buy them, the Grande Braderie de la Mode (The Great Fashion Sale) allows the association AIDES to collect an important part of their private funds. The campaign “Fashion Condoms” is the first brand campaign for AIDES […]

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