Citroën team with BETC’s Traction to bring out glasses to cure motion sickness

Citroën team with BETC’s Traction to bring out glasses to cure motion sickness

 Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]

Yannis Cullaz join McCann Worldgroup’s CRAFT France

Yannis Cullaz join McCann Worldgroup’s CRAFT France

McCann Worldgroup France announced the appointment of Yannis Cullaz, to lead the integrated production capability within McCann Worldgroup Paris and manage the group’s production entity, CRAFT. Yannis will oversee the agency’s production team across all disciplines (TV production, art buying, post-production, print production, digital content production, sound production, etc.) for McCann Paris and the Beauty […]

French advertising agency Herezie expands creative leadership

French advertising agency Herezie expands creative leadership

French advertising agency Herezie Group, announced the promotion of Joseph Dubruque, Axel Didon and Raphael Stein, that are named Associate Creative Directors, and Paul Marty, who becomes Associate Digital Creative Director. Joseph Dubruque, Axel Didon and Raphael Stein are part of a creative team. They came up with the “Sounds of Trauma” film for the […]

Citroën and Rip Curl partner up for the surfer community

Citroën and Rip Curl partner up for the surfer community

 Citroën and Rip Curl have partnered up for the promotion of the new Special Edition Citroën Spacetourer Rip Curl. Part of an ambition to develop new forms of original and innovative communication for Citroën, Traction (BETC) has created a piece of brand content to bring professional surfers closer to their families while they’re away. […]

FIDH and We Are Social expose the disastrous situation in Burundi with hard-hitting campaign

FIDH and We Are Social expose the disastrous situation in Burundi with hard-hitting campaign

The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities. The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression […]

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