![FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.](https://marcommnews.com/wp-content/uploads/2024/01/HD_PR_KeyFrame_2880x1440_150DPI-701x351.jpg "FRED & FARID")
We need AI. But AI needs us. From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to […]
The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as “one of the toughest and most beautiful ultra trail experiences in the region,” has faced significant challenges in recent years, including the COVID-19 pandemic […]
FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year. In partnership with top-tier Chinese star, Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods. The campaign, which references the traditional Hongbao custom of giving red envelopes […]
Prime Video plays to the rhythm of Roland Garros with FRED & FARID Paris
The Creative / Culture Agency, FRED & FARID - with the cultural bases of Los Angeles, New York, Paris and Shanghai - announces today the launch of its newly redesigned website: fredfarid.com
FRED & FARID Announces New Website Launch
New LOUIS XIII Art Film With Solange Knowles And Guo Pei By Fred & Farid
FRED & FARID Paris joined forces with the Fondation Abbé Pierre to provide a winter awareness campaign featuring "The Good Life", a film developed by the agency and directed by Sarah Suco.
Fondation Abbé Pierre Unveils The Good Life w/ FRED & FARID Paris
The agency, Fred & Farid Paris, unveils a moving 3-minute short film for the French retailer La Redoute, reminding us that learning to live together is more than important than ever.
La Redoute, the historical French retailer, founded in Roubaix more than 180 years ago, has always aspired to be close to women and their families, being there throughout the ups and downs of their lives. Under the direction of Nathalie Balla and Eric Courteille, the brand has undergone certain transformations over the last five years, […]
In the aftermath of the First World War, for both Paris and London, the burial of an Unknown Soldier embodied the memory of all deceased soldiers. Anonymity guaranteed everyone’s heroism and allowed families to grieve. To mark the Centenary of the Armistice, the Historial de la Grande Guerre in Péronne, in association with FF (formerly Fred & […]
FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]