HeyHuman launches influencer and social media drive for Pearl’s Peril

HeyHuman launches influencer and social media drive for Pearl’s Peril

 Integrated marketing agency, HeyHuman, has kick started an influencer and social media initiative to support Wooga’s hit game, Pearl’s Peril, in the US. The ‘Are you a friend of Pearl?’ campaign will take Pearl’s Peril beyond its traditional audience of women aged 45 plus to a younger demographic, which research revealed as an untapped […]

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Soul are on a mission to help people stay warm this Christmas

Soul are on a mission to help people stay warm this Christmas

Getting home after the office Christmas party can be tough. And getting your key in the door when you’ve had a few can be even harder. Creative agency Soul have come up with the solution. They’ve created ‘Tiddly Popped’ – a fun interactive game that helps people train for the inevitable this festive season. Inspired […]

Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill

Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill

Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices.  Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]

GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp

GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp

 GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]

Launch of Wolfenstein II with AKQA and Bethesda Softworks

Launch of Wolfenstein II with AKQA and Bethesda Softworks

AKQA developed a creative strategy to capture the unique in-game world of a Nazi-occupied 1960s America through Nazified pop culture. led the design and production of the game’s identity, including logo, key art, packaging, and supplementary art, as well as the entire Collector’s Edition of the game centered around our Elite Hans concept. The game was […]

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