UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]

Alchemetrics and Transcend360 team to make ‘Privacy by Design’ a new reality for brands

Alchemetrics and Transcend360 team to make ‘Privacy by Design’ a new reality for brands

Alchemetrics has joined forces with cloud-based, customer solutions technology specialist, Transcend360 to create a new approach to privacy in the post GDPR environment. The concept of Privacy by Design, which gives customers greater control of their preferences, underpins the design of the platform, Preference360. The platform enables brands to provide customers with an intuitive and easy […]

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

 Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]

Quantcast Choice powers one billion consumer consent choices in two months since GDPR

Quantcast Choice powers one billion consumer consent choices in two months since GDPR

Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most popular GDPR consent solution among publishers in […]

ProSiebenSat.1 Digital CEO and Chairman Christian Dankl joins video startup Precise TV

ProSiebenSat.1 Digital CEO and Chairman Christian Dankl joins video startup Precise TV

ProSiebenSat.1 Digital GmbH CEO and chairman, Studio71 Board Member and former Disney/Maker Studios Executive Christian Dankl has joined Precise TV as its chairman with a remit to oversee global expansion and product development. The move sees Dankl leave Germany’s largest broadcaster group, where he was responsible for running and monetising its TV OTT and web […]

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, announced the launch of Quantcast Choice. Available from May 15 for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already […]

AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

AppNexus teams up with Axel Springer and Schibsted in Supporting  IAB Europe’s Transparency and Consent Framework

Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]

Marketers must share responsibility for GDPR compliance, according to Digital Marketing Institute

Marketers must share responsibility for GDPR compliance, according to Digital Marketing Institute

With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take more responsibility within organisations when it comes to preparing for, and upholding, GDPR compliant practices. According to […]