Bloom Gin Turns its Back on Gender Stereotypes in Category Breaking Brand Campaign

Bloom Gin Turns its Back on Gender Stereotypes in Category Breaking Brand Campaign

Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

 Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]