Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]

Nature Valley Pays Tribute to ‘Battle of the Sexes’ to Drive Tennis For Everyone with Westfield Activation

Nature Valley Pays Tribute to ‘Battle of the Sexes’ to Drive Tennis For Everyone with Westfield Activation

To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]

General Mills Picks Mindshare as New Media Agency for US

General Mills Picks Mindshare as New Media Agency for US

Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new US partner. “Our new partnership with Mindshare in the US will help us advance our ‘consumer-first’ approach to growing our brands,” said Jackie Woodward, VP, global media and connections platforms at General Mills. “Their engagement, insights and […]