GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

Chevrolet celebrates Camaro’s 50th anniversary with an unprecedented test

Chevrolet celebrates Camaro’s 50th anniversary with an unprecedented test

In an unprecedented activation, Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its 50th anniversary with the Camaro FIFTY. The brand prepared an activation, which counted with two radical jumps, to celebrate the half-century anniversary of the legendary vehicle. In the first one (above), is the car that “blows out” […]

Corvette Stingray Presents “The World’s First Reverse Test Drive”

Corvette Stingray Presents “The World’s First Reverse Test Drive”

It’s true – the 2014 Corvette Stingray can literally read the driver’s mind in Commonwealth’s “World’s First Reverse Test Drive” campaign. Using brainwaves to illustrate what it’s like to reverse test drive the vehicle, the production company B-Reel and Commonwealth looked to five professional drivers to illustrate the concept. B-Reel strapped each driver with the […]