SOREL launches weather reactive DOOH campaign

SOREL launches weather reactive DOOH campaign

SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]

Fever-Tree Launch Integrated Summer Campaign and Unveil New Creative UK-Wide

Fever-Tree Launch Integrated Summer Campaign and Unveil New Creative UK-Wide

Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]