New initiative launch offers ad creatives a lifeline during pandemic
● Launch of #UpforCollab AI powered marketplace
● Showcase for creatives, producers and creators who have lost work during the pandemic
A new initiative titled #UpForCollab (www.eyeem.com/upforcollab/for-creatives) launches today. A powerful, free-to-use platform open to the creative industry globally to showcase the work and profiles of creators economically affected by the Covid-19 pandemic. It’s a new dedicated resource for creatives available for work to connect with brands and agencies in the advertising, creative and media industry. The new […]
This year’s Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. Christmas research conducted for Boots says that this year people want to give fewer, better gifts and […]
W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]
Shell Retail and Shell Global Commercial (Lubricants) can confirm we have appointed eight marketing communications agencies to our best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The best-in-class roster will provide enhanced choice for our […]
Geometry unveiled a new brand identity reflecting the changes the agency has gone through since it was launched nearly five years ago. “A lot has changed since 2013. Our world has become more digitised and fractured, and brands are thinking more about how to optimise their sales in an omni-channel world,” said Steve Harding, Global […]
To mark its second year as an official strategic partner of Alzheimer’s Society and Alzheimer Scotland, HSBC UK is launching #GiveAMemory – a social and retail campaign that talks about the value of memories, especially at Christmas. The campaign highlights the tools HSBC UK provides to help those living with dementia, including their new ‘Managing […]
Creative agency Twelve, today announces that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and […]
