Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

 DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]

Failure to meet consumer expectations costing individual brands up to $1.08bn globally reveals new study

Failure to meet consumer expectations costing individual brands up to $1.08bn globally reveals new study

Global marketing strategy and transformation business CLEAR part of the M&C Saatchi Network, announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align advertising and […]

Proximity appoints Troy Hitch as their new Global Chief Innovation Officer

Proximity appoints Troy Hitch as their new Global Chief Innovation Officer

Proximity Worldwide has promoted Troy Hitch from Chief Innovation Officer at Barefoot Proximity to the newly created role of Global Chief Innovation Officer. Effective immediately, Hitch will report into Global President, Mike Dodds, and join the global leadership team. Hitch is a seasoned executive agency leader with experience enabling Fortune 100 companies to achieve digital […]

GORE-TEX brand celebrates passion with “Tested For Life” campaign

GORE-TEX brand celebrates passion with “Tested For Life” campaign

W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]

Mel Edwards Named Wunderman’s Global CEO

Mel Edwards Named Wunderman’s Global CEO

Wunderman, the leading global digital agency and a WPP company, announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP. As Global CEO, Edwards will oversee 9,200 people across 200 offices in 70 markets and build on Wunderman’s strengths as a leading digital […]

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]

I-AM Unveils a New Concept from Wall’s for the Global Market

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]

Our Design Agency Sets Definitive Global Costa Coffee Red

Our Design Agency Sets Definitive Global Costa Coffee Red

Costa Coffee has turned to branding and communications agency Our Design Agency (ODA) to support with the delivery of its first brand colour toolkit to assist with embedding consistency across its international markets. As a global brand, Costa Coffee currently serves 31 markets including China, UAE and the UK. As the brand continues to enjoy […]

1 2 3 9