TBWA\Group Singapore creates new ‘Champions’ global brand campaign for Standard Chartered

TBWA\Group Singapore creates new ‘Champions’ global brand campaign for Standard Chartered

Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

 Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]

Tinder signs multi-year partnership with Manchester City

Tinder signs multi-year partnership with Manchester City

Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]

Advertisers invest more in digital to drive brand growth, according to Zenith

Advertisers invest more in digital to drive brand growth, according to Zenith

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]

New shoe brand Lissom Flyte takes off with strategy, identity and design by Our Design Agency

New shoe brand Lissom Flyte takes off with strategy, identity and design by Our Design Agency

Lissom Flyte, a shoe brand which aids mindful movement, launches with strategy, identity and design by creative branding and communications agency Our Design Agency (ODA). The range, created by Jennifer Markham, founder of shoe brand Jemima Vine, takes inspiration from the philosophy behind moving meditation and mat-based practice. It has support from New York celebrity […]

Jason Xenopoulos promoted to Global Chief Vision Officer and CCO of VML EMEA

Jason Xenopoulos promoted to Global Chief Vision Officer and CCO of VML EMEA

VML has announced the promotion of Jason Xenopoulos to global chief vision officer and chief creative officer of VML EMEA. As chief vision officer, Xenopoulos will drive VML’s long-term vision and global positioning across VML’s global network, which spans 33 offices in 15 countries across six continents. As chief creative officer, EMEA, Xenopoulos will work […]

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