The BBC World Service is tendering for media planning and buying agencies to join its roster and operate around the world following its launch of 12 new language services. In 2016 the BBC announced it had received Government funding for the launch of 12 new language services across Asia, Africa, the Middle East, Serbia and […]
Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the […]
February 8th wasn’t just another day in the office for the nearly 5,500 Bacardi employees around the globe who ditched their desks and hit the streets, visiting hundreds of bars around the world to reignite the company’s entrepreneurial spirit and culture. The first annual “Back to the Bar” was timed to coincide with the company’s Founder’s Day […]
Hootsuite, the most widely used social media management platform, and We Are Social, the global socially-led creative agency, have released Digital in 2018, a report of social media and digital trends around the world. Representing 239 countries and territories, the seventh annual report finds the number of internet users in the world has now surpassed […]
For the 2017 holiday season, Mazarine produces the “Enchanted Holidays” international campaign for Viktor & Rolf (L’Oréal Group). Fully integrated, the operation, that celebrates the “perfect gift” according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program. Central […]
Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]
As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the multi award-winning beer brand is setting off on a worldwide road trip, to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10th November in cinema and online, the Cobra Food Truck […]
Philippine Airlines (PAL) launches its first print campaign in the UK since 2013 this week and a new London radio campaign next week as part of a new global brand equity campaign ‘Experience the Heart of the Filipino,’ which introduces travellers to the airline’s enhanced product and services. Timed ahead of the resumption of daily […]
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with […]
Vodafone announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the ‘Power to you’ strapline in 2009. The strategy – to be implemented across all 36 countries in which the Vodafone brand is present – […]