Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]

Media Agency Group appoints ex-Google to lead digital growth

Media Agency Group appoints ex-Google to lead digital growth

Ricardo Seixas, an international digital specialist and ex-Google lead, has been appointed by Media Agency Group (MAG) to run its newly revamped digital division ClickTap Media – offering its global client base the greatest expertise in online paid media with ‘through the line’ strategies. Ricardo, who is renowned for delivering award-winning digital campaigns to top […]

Google Mini Donut Shop pop-up tour comes to London

Google Mini Donut Shop pop-up tour comes to London

Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]

Perkbox reveals what Google searches reveal about millennials at work

Perkbox reveals what Google searches reveal about millennials at work

Perkbox, UK’s fastest growing employee benefits platform has partnered with SEMrush, the online marketing suite, to examine the most trending ‘millennial’ online searches related to the workplace. The findings represent searches from 2015-17 for both the US and the UK. Over the last few years, millennials have been in the spotlight, there’s no denying it. Only […]

Cécile Frot-Coutaz to join YouTube as Head of EMEA

Cécile Frot-Coutaz to join YouTube as Head of EMEA

YouTube announced the hire of Cécile Frot-Coutaz as Head of YouTube in Europe, Middle East and Africa (EMEA). Cécile will be responsible for running YouTube’s business in EMEA and will report to YouTube’s Chief Business Officer, Robert Kyncl. As YouTube’s most senior executive in EMEA, Cécile will be charged with growing content supply and further […]

YouTube to Partner with The 20th FAB Awards and The FAB Forum

YouTube to Partner with The 20th FAB Awards and The FAB Forum

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]

Adtrak team with Google to deliver digital Masterclass

Adtrak team with Google to deliver digital Masterclass

Digital marketing agency Adtrak, joined forces with Google to host and deliver a compelling Digital Marketing Masterclass in London, which underpinned how changing user habits and expectations are shaping the future success for businesses. With 53 per cent of global web traffic coming from a mobile device, the event, held at Google’s St Giles Street office, […]

Unilever threatens to pull ads from Facebook and Google

Unilever threatens to pull ads from Facebook and Google

Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]

MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]

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