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FAB Day with Google at The FAB Forum & The 18th FAB Awards

FAB Day with Google at The FAB Forum & The 18th FAB Awards

Recently MarComm News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their St Giles […]

Unreality: New report shows digital overload has sparked growth in spiritualism and magic

Unreality: New report shows digital overload has sparked growth in spiritualism and magic

The latest trend report from the Innovation Group, released today, explores Unreality, a new mode of truth-seeking that emphasises magic and spirituality, the knowingly unreal, and the intangible aspects of our lives that defy big data and the ultratransparency of the web. We live in an age of hyper-reality and transparency overload, when our private […]

AMV BBDO Claim a Hat-trick of Google FAB Agency of the Year Crowns at The 18th FAB Awards

AMV BBDO Claim a Hat-trick of Google FAB Agency of the Year Crowns at The 18th FAB Awards

For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Awardat the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on the night. […]

The 18th FAB Awards

The 18th FAB Awards

The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]

Mars, Incorporated Retain Google FAB Brand / Marketer of The Year Award

Mars, Incorporated Retain Google FAB Brand / Marketer of The Year Award

Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]

Google Accelerates Car Buying from Search with Automotive Ads

Google Accelerates Car Buying from Search with Automotive Ads

Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]

Google and The FAB Awards Team-up to Introduce The FAB Forum

Google and The FAB Awards Team-up to Introduce The FAB Forum

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]

Facebook Trials Audience Network Ads on the Mobile Web

Facebook Trials Audience Network Ads on the Mobile Web

Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]

Audi enters Google competition to put Quattro Rover on moon

Audi enters Google competition to put Quattro Rover on moon

Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]

What Were Google’s Top Ten UK Ads of 2015?

What Were Google’s Top Ten UK Ads of 2015?

Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]

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