Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]
Mirum, which was recently named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies and noted in Forrester’s Search Marketing Agencies Wave, has launched a new mobile-first readiness test in response to Google’s indexing change. The ‘Mobile-first Indexing Readiness Audit’ will review key aspects of clients’ sites, understanding the potential impact of […]
Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]
Ricardo Seixas, an international digital specialist and ex-Google lead, has been appointed by Media Agency Group (MAG) to run its newly revamped digital division ClickTap Media – offering its global client base the greatest expertise in online paid media with ‘through the line’ strategies. Ricardo, who is renowned for delivering award-winning digital campaigns to top […]
Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]
Perkbox, UK’s fastest growing employee benefits platform has partnered with SEMrush, the online marketing suite, to examine the most trending ‘millennial’ online searches related to the workplace. The findings represent searches from 2015-17 for both the US and the UK. Over the last few years, millennials have been in the spotlight, there’s no denying it. Only […]
YouTube announced the hire of Cécile Frot-Coutaz as Head of YouTube in Europe, Middle East and Africa (EMEA). Cécile will be responsible for running YouTube’s business in EMEA and will report to YouTube’s Chief Business Officer, Robert Kyncl. As YouTube’s most senior executive in EMEA, Cécile will be charged with growing content supply and further […]
Ever since the Bumper Ads format, which plays a commercial for six seconds before the videos on YouTube, was introduced, Google has been challenging major international agencies to overcome their limitations and tell surprising and creative stories in this short period of time. In 2018, for the first time, a Brazilian agency – F/Nazca […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
Digital marketing agency Adtrak, joined forces with Google to host and deliver a compelling Digital Marketing Masterclass in London, which underpinned how changing user habits and expectations are shaping the future success for businesses. With 53 per cent of global web traffic coming from a mobile device, the event, held at Google’s St Giles Street office, […]