GORE-TEX brand reveals real-life athlete stories to show why its products are ‘Tested For Life’

By on    Advertising, Latest, Marketing  

GORE-TEX brand reveals real-life athlete stories to show why its products are ‘Tested For Life’

W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel, and it’s now enlisting athletes, influencers and brand ambassadors for the latest incarnation of its Tested For Life series. A mix of body-camera and […]

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

By on    Advertising, Latest, Marketing  

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

 In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]