SK-II Reimagines the ‘Power of Pitera with Boundary-Pushing Artist Series

Great Guns partners with Opening Ceremony’s Carol Lim to launch an immense artistic undertaking which includes interpretive dance, surrealist art, and an exhibition in Shanghai

SK-II Reimagines the ‘Power of Pitera with Boundary-Pushing Artist Series

Japanese beauty brand SK-II is showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™. Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic […]

Passengers meet their nemeses in Copenhagen Metro’s brilliantly relatable ads

Passengers meet their nemeses in Copenhagen Metro’s brilliantly relatable ads

We’ve all been there: jumping onboard our city’s metro only to find ourselves stuck alongside a group of noisy, difficult, or occasionally infuriating passengers. Great Guns director Peter Harton captures the feeling perfectly in the latest campaign for Copenhagen’s new Metro line, promoting the fact that 85% of the city’s population will now be connected […]

Man Becomes the King of Laundry in Comedic Samsung Campaign

Man Becomes the King of Laundry in Comedic Samsung Campaign

Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing […]

Kids of the World Unite to Protect Danish Kids from Skin Cancer in Comedic ‘Help a Small Dane’ Campaign

Kids of the World Unite to Protect Danish Kids from Skin Cancer in Comedic ‘Help a Small Dane’ Campaign

Kids of the world stage an intervention to protect Danish kids from skin cancer in the Danish Cancer Society and TrygFonden’s charming new campaign, created by &Co NoA and directed by Peter Harton. Following the Cannes Lions and Clio award-winning campaign, ‘Help a Dane’, which addressed Danes in general in 2017, this new campaign, ‘Help a Small […]

Art Fails to Melt Bankers’ Cold Hearts in New Ad for Russian bank Tochka

Art Fails to Melt Bankers’ Cold Hearts in New Ad for Russian bank Tochka

Renaissance art finds an unsympathetic audience in this inspired new campaign for Russian bank Tochka, directed by Great Guns’ Ilya Naishuller. Creatively devised by agency Voskhod and produced by Daddy’s Film Moscow, the fantastical ad brings iconic artworks to life to epic effect. The 60-second ad, ‘The Wrong Bank’, takes place in an art gallery […]

Fast cars, explosions and tough guys dominate new Panasonic ad by Brave and Great Guns

Fast cars, explosions and tough guys dominate new Panasonic ad by Brave and Great Guns

Panasonic unveils a heart-racing trailer-style brand film created by creative agency Brave and produced by Great Guns to promote the launch of its new TV. Tomb Raider director, Roar Uthaug, shot the high-octane 90-second spot, ‘Hollywood To Your Home’, in the style of an action-packed blockbuster trailer to showcase the capabilities of Panasonic’s new TV model. Diving […]

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]

SK-II TVC brings Karan Singh’s eye-popping world to life in 3D

SK-II TVC brings Karan Singh’s eye-popping world to life in 3D

Great Guns director Tal Zagreba launches a new TVC for premium Japanese cosmetics brand SK-II, featuring Chinese musical superstar Leah Dou. ‘Pitera Wonderland’ aims to promote SK-II’s limited-edition bottles, designed by celebrated Australian artist and illustrator Karan Singh. The 60-second spot, which garnered an impressive 1.6-million views in just three hours after launch, was directed […]

Great Guns unveil thought-provoking film to launch new global digital currency platform Saga

Great Guns unveil thought-provoking film to launch new global digital currency platform Saga

Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange. A reaction to the rapidly changing financial landscape, Saga offers a modern way for […]