gyro Manchester appoints Kate Pickering as Head of Content

gyro Manchester appoints Kate Pickering as Head of Content

gyro Manchester has hired Kate Pickering to the new role of Head of Content as it boosts its offering for clients. Pickering joins the agency from Dentsu Aegis Network’s sister agency, John Brown Media in Manchester, where she was Director of Content Planning for three years. In her new role, she will lead gyro Manchester’s […]

UK creativity shines at Cannes Lions 2018 with new Department for International Trade campaign

UK creativity shines at Cannes Lions 2018 with new Department for International Trade campaign

The Department for International Trade is celebrating the success of the UK Creative Services sector at 2018’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential […]

gyro UK Appoints Steve McCarron as New MD for Manchester Office

gyro UK Appoints Steve McCarron as New MD for Manchester Office

gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was Head of […]

Angie Fischer Joins gyro Cincinnati as President

Angie Fischer Joins gyro Cincinnati as President

gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering Center’s “Rising Leader” honors. At […]

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]

gyro promote Rimi Sweis and Geraldson Santos and hire Shi Yi and Fathiah Abdul

gyro promote Rimi Sweis and Geraldson Santos and hire Shi Yi and Fathiah Abdul

gyro, the world’s first full-service, global creative B2B powerhouse, has promoted a top media leader and welcomed two new hires to its rapidly expanding Singapore office. Rimi Sweis has been promoted to Head of Media for gyro APAC. Sweis has held multiple media account roles within Band Interprise and previously Carat Enterprise which merged with […]

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]