gyro, the leading full-service global B2B powerhouse, has appointed Kevin Fraser to serve as the company’s first-ever Head of Precision in the United States, continuing its commitment to deliver business decision-makers with innovative media, search and social solutions across all addressable channels. In this role, Fraser is charged with overseeing the strategic efforts for gyro’s […]
gyro UK announced the appointment of Emma Rush as President. This follows the recent promotion of CEO Kate Howe to the role of Chair at gyro UK and Chief Growth Officer at parent company Dentsu Aegis Network. Rush will take over leadership of the agency in January 2019, reporting to Howe in her remit as […]
Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]
gyro Manchester has hired Kate Pickering to the new role of Head of Content as it boosts its offering for clients. Pickering joins the agency from Dentsu Aegis Network’s sister agency, John Brown Media in Manchester, where she was Director of Content Planning for three years. In her new role, she will lead gyro Manchester’s […]
The Department for International Trade is celebrating the success of the UK Creative Services sector at 2018’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential […]
gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network, has promoted two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of its brands with […]
American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018. In the spot, Fowler […]
gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was Head of […]
gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering Center’s “Rising Leader” honors. At […]
Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]