General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director

General Mills bolsters marketing team with appointment of Mark Brown as Marketing Director

General Mills, the owner of some of the UK’s best loved food brands, including Nature Valley, Häagen-Dazs and Petits-Filous, has announced the appointment of Mark Brown as its Marketing Director for northern Europe. The appointment comes as former Marketing Director, Richard Williams, moves to France to take up a position of Business Unit Director for […]

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]

Tennis Ace Grigor Dimitrov Comes on Board as Häagen-Dazs Global Ambassador

Tennis Ace Grigor Dimitrov Comes on Board as Häagen-Dazs Global Ambassador

Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Space Launches Arrivals Campaign For Wimbledon 2017

Space Launches Arrivals Campaign For Wimbledon 2017

Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of […]