Reckitt has launched a fresh new campaign for Lemsip, the UK’s No.1 cold & flu brand, showing different relatable responses to the onset of a cold. We’re not all equal when it comes to dealing with a virus, something made more evident in the past two years, and that we can’t assume how other people […]
‘Significant investment’ in steamed rice range kicks off with TV spot from Havas London
Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range – the start of a seven-figure marketing investment into a range which will represent the brand’s focus across 2021. Elevate Your Plate – the first major above-the-line campaign for the product range – positions TildaSteamed rice as an integral part to so […]
Currently, just 1.6% of the London’s official blue plaques are dedicated to Black people Nubian Jak Community Trust and Havas London have partnered to install specially designed black plaques across the capital, commemorating the contributions of Black people throughout history This campaign, which launched on ITV1 this weekend, aims to turn these temporary black plaques blue, making them permanent It comes, intentionally, as Black History Month draws to an end – marking a commitment to the ongoing celebration of Black history throughout the entire year
African and Caribbean community organisation Nubian Jak and creative agency Havas London have teamed up to create The Black Plaque Project: a new initiative to commemorate the rich, diverse contributions of Black people throughout history through a series of black plaques across the capital. London’s famous blue plaques have served as a permanent tribute to […]
RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]
RB cleaning brand Vanish today returns to UK TV screens with a new advertising campaign, shining a light on the sheer amount of dirt hiding in the nation’s carpets. Titled Carpet Street, it dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of […]
Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]
-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-
Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]
This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]
Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]
Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people. Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this […]